W i d e W a y b r a n d i n g


Branding Wide Way Consulting - a company operating in the commercial, electrical, manufacturing industry. In principle, the logotype should refer to the "Wide Way" which opens as part of the cooperation of other entities with the company.


Branding, graphic design, animation


About project

The visual identity of the Wide Way Consulting brand reflects the professionalism, expertise and reliability of its industry. For this purpose, modern colors and simple fonts were used in the project.

The logo is a simple and expressive symbol, easy to remember and recognize.

All elements of visual identification are consistent and homogeneus, thanks to which they ensure a professional presentation of the brand in various communication channels.


C o l o r s

#23015B RGB: 35, 1, 91 CMYK: 97, 100, 23, 35
#00E6BA RGB: 0, 230, 186 CMYK: 62, 0, 42, 0
#0027B8 RGB: 0, 39, 184 CMYK: 96, 88, 0, 0
#9486EE RGB: 148, 134, 238 CMYK: 47, 49, 0, 0
#1B1B1B RGB: 27, 27, 27 CMYK: 0, 0, 0, 89
#FFFFFF RGB: 255, 255, 255 CMYK: 0, 0, 0, 0

T y p o g r a p h y


Manrope is an open-source modern sans-serif font family, designed by Mikhail Sharanda in 2018. In 2019, Mirko Velimirovic worked with Mikhail Sharanda to convert Manrope into a variable font.

To contribute, see github.com/sharanda/manrope.

Light AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuWw XxYyZz0123456789
Regular AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuWw XxYyZz0123456789
Bold AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuWw XxYyZz0123456789